Reaching underrepresented communities in healthcare research has never been simple. Participation decisions are shaped by lived experience, historical context, access barriers, and trust built over time. Yet many engagement strategies still rely on static demographic filters and generic, tired messaging that overlook how communities actually interact with healthcare systems.
We developed e-DICT™ technology to address this disconnect. As Acclinate’s proprietary engine for engagement-driven, intelligent trend monitoring, e-DICT™ supports outreach strategies that adapt based on real community behavior and insight. Instead of guessing what might resonate, organizations can respond to what people are already expressing through their engagement.
And this shift is helping accelerate access to high-value clinical research opportunities for underrepresented communities across the US.
e-DICT™ is Acclinate’s engagement intelligence engine designed to guide how clinical research organizations identify, reach, and connect with underrepresented populations. It supports smarter decision-making by incorporating ongoing engagement data rather than relying solely on static demographic indicators.
At its core, the clinical research analytics platform helps teams answer practical questions that traditional targeting tools struggle with:
By grounding outreach decisions in real engagement signals, e-DICT™ helps organizations align strategy with reality.
Many outreach models treat engagement as a moment rather than a process. Lists are built, messages are sent, and results are measured primarily by short-term response rates. This approach often overlooks the social and cultural factors that influence whether people feel comfortable participating at all.
And the results of this classic method have been underwhelming. In a large analysis of U.S. trials, the median enrollment was about 80% White, while Black and Hispanic/Latino participants were often at or below 10%, far below their disease burden in many conditions.
Why the gap? It’s complex, but one major factor is a failure of engagement despite well-intentioned outreach. Communities that have experienced inconsistent messaging, unclear communication, or limited follow-through are less likely to respond to generic pitches—even when opportunities are relevant.
e-DICT™ was designed with this context in mind. It recognizes that engagement builds gradually and that responsiveness matters as much as reach.
e-DICT™ brings together multiple sources of insight to inform engagement strategy, including:
These insights go beyond demographics offered by static clinical trial technology to enable outreach strategies to evolve as engagement evolves. Messaging can be refined based on what communities respond to. Channels can shift as preferences become clearer. Timing can improve as readiness signals emerge.
Instead of locking strategies before understanding community sentiment, e-DICT™ technology supports continuous adjustment informed by lived engagement.
Trust grows when people feel understood and respected. e-DICT™ helps sponsors in this area by helping engagement teams align outreach with community priorities, communication preferences, and cultural context.
Rather than increasing message volume, e-DICT™ helps organizations focus attention where meaningful engagement is already developing. The clinical research analytics platform leverages this approach to help sponsors reduce friction and reinforce credibility, especially among populations that have valid reasons to approach research cautiously.
When outreach reflects awareness of prior engagement, it signals that listening is happening alongside communication.
e-DICT™ also supports long-term community relationships beyond individual studies. Because it is grounded in ongoing engagement data, insight accumulates rather than resetting with each new initiative.
This long-range view supports:
Organizations benefit from trust that compounds over time rather than starting from scratch with every outreach effort.
Retention depends on consistency and clarity. Participants are more likely to stay engaged when communication feels relevant and responsive throughout a study.
e-DICT™ supports retention by helping teams maintain alignment as engagement continues. Messaging can adapt as participant needs change, and outreach remains grounded in demonstrated preferences.
This continuity helps reduce drop-off and strengthens the overall study experience.
Since e-DICT™ leverages real engagement, its value increases with use. Each interaction adds context that informs future decisions, creating a feedback loop grounded in lived community experience.
This differentiator is what supports research programs that are more adaptive, more respectful, and more aligned with the communities they aim to serve.
Ready to learn more about e-DICT™? Schedule a 1:1 with our team.
e-DICT™ is Acclinate’s proprietary engine for engagement-driven, intelligent community targeting.
How does e-DICT™ differ from demographic targeting tools?It incorporates engagement behavior and community insight rather than relying only on static demographics.
Is e-DICT™ used only for recruitment?No. It supports engagement across recruitment, retention, and long-term community relationships.
Can e-DICT™ scale across regions?Yes, while maintaining cultural and contextual relevance.
Does e-DICT™ replace community engagement teams?No. It supports teams by informing strategy and improving responsiveness. No technology can replace authentic, human connection.