Acclinate Logo
Talk to Our Team

Acclinate, an expert in health equity through inclusive research, is collaborating with Merck, known as MSD outside the United States and Canada, to help increase participation by members of the Black/African American community in Merck's oncology clinical studies.

"We’re proud to be working with Merck because being a champion for health equity through inclusive research takes strategic orientation and proactiveness. We look forward to seeing how our continued collaboration can positively impact patients," said Del Smith, CEO and Co-Founder of Acclinate.

As part of the initiative, Acclinate will utilize its NOWINCLUDED platform, a trusted health education and engagement source created by and for the Black/African American community. NOWINCLUDED offers access to health information and resources around disorders that disproportionately affect communities of color and provides a space for community members to share their experiences and connect. With a wealth of original and curated content, NOWINCLUDED is designed to build trust between healthcare providers and people from historically marginalized racial and ethnic groups to empower them to make better-informed health decisions, including considering clinical trial participation.

Additionally, Acclinate will contribute its proprietary predictive analytics tool, e-DICT (Enhanced Diversity in Clinical Trials), that provides real-time reporting on community access and engagement activities and insights into potential participants. It also offers key features such as displaying access potential, tracking engagement and mobilization progress and is driven by a patent approved Participation Probability Index (PPI) that assesses the likelihood of community members participating in clinical research.

"Community engagement is a key step toward increasing diversity in clinical trials,” said Adrelia Allen, Executive Director, Clinical Trial Patient Diversity, Merck. “We’re excited to collaborate with Acclinate to raise awareness among the Black/African American community of available clinical trials for people with cancer. It is important that our research appropriately reflects the communities we serve.”

About Acclinate

Acclinate is a digital health company that is working to improve health equity through predictive analytics technology and community engagement. We combine empowered community building in diverse demographics with data analysis to help pharmaceutical companies actively increase representation in their clinical trials and other healthcare organizations support inclusivity in their initiatives. Acclinate is a catalyst that turns trust and data into products that better serve communities of color. For more information on Acclinate, explore acclinate.com and connect with us on LinkedIn. To learn more about NOWINCLUDED and join the community built for healthier communities of color, visit NOWINCLUDED.com and follow us on Instagram.

Acclinate media contact:

Ellie Newby
Head of Marketing & Communications
ellie@acclinate.com
256-435-2800‍

Recent Posts

Keep Personalization Alive: Building Scalable Tech That Serves Every Community
4 Min Read

When I think about the role of technology in healthcare, I feel both excited and cautious. Excited, because scaling technology means we can reach more...

Read More
Improve Diversity in Clinical Trials Without Slowing Progress
4 Min Read

Key Takeaways and Learnings The belief that representation slows clinical trials is outdated—early inclusion strategies often speed them up. Retention...

Read More
Why Diverse Clinical Trials Yield Smarter, Safer Science
4 Min Read

Key Takeaways and Learnings Diverse clinical trials yield smarter, safer science by making results more generalizable and interventions more effective...

Read More
Turning Data Into Direction: Business Intelligence as a Catalyst for Inclusive Research
3 Min Read

I learned to respect business intelligence (BI) in hospitals and health systems, where every decision felt urgent and the stakes were always high. In ...

Read More
6 Proven Strategies for Representative Trial Recruitment
5 Min Read

Key Takeaways and Learnings One-size-fits-all efforts don’t result in inclusive participant outreach plans that work. Predictive analytics, community ...

Read More
Reduce Recruitment Risk in Pharma Through Representation
4 Min Read

Key Takeaways and Learnings Underrepresentation slows recruitment, increases dropout risk, and weakens data reliability. Proactive inclusion strategie...

Read More
Beyond Compliance: Building Trust Through Robust Data Security and Ethical Practices
3 Min Read

In clinical research, data is everything. It’s the foundation of scientific discovery, the evidence behind regulatory approvals, and the key to develo...

Read More
How to Reach Diverse Patients for Clinical Trials—and Engage Them
5 Min Read

Key Takeaways and Learnings Traditional “one-size-fits-all” recruitment fails to address the barriers and concerns of underrepresented communities. Or...

Read More
What FDA Diversity Guidance Means for Your Next Trial
3 Min Read

Key Takeaways and Learnings Over the past few years, FDA diversity guidance has recommended early, structured inclusion planning. Despite shifting pol...

Read More