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Achieving sufficient affective trust is necessary for communities of color to feel comfortable participating in clinical research.

‍Acclinate’s Affective Trust Framework establishes guiding principles and outlines practical recommendations for building trust, engaging communities, leveraging technology, and achieving health equity through inclusive research.

Take a look at Acclinate’s CEO Del Smith, PhD and Chief Medical Lead Camille Pope, PharmD's discussion on increasing recruitment and retention of communities of color in clinical trials.

‍View the webinar here: 

If you are interested in learning more about how Acclinate implements this framework, contact us.

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For CROs, Clinical Trial Marketing Isn’t Just Support—It Is Business Development
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At its core, clinical research is about advancing treatments that change lives—for individuals, families, and entire communities. But those treatments...

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Engaging Black and Brown Communities in Research
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Key Takeaways and Learnings Long-term relationship building delivers measurable results. Culturally responsive research practices require representati...

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Health Tech for Inclusive Research Starts with Representation
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Key Takeaways and Learnings Health tech for inclusive research must be built with representation at the forefront—from design to deployment. Exclusion...

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When I think about the role of technology in healthcare, I feel both excited and cautious. Excited, because scaling technology means we can reach more...

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Improve Diversity in Clinical Trials Without Slowing Progress
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Key Takeaways and Learnings The belief that representation slows clinical trials is outdated—early inclusion strategies often speed them up. Retention...

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Why Diverse Clinical Trials Yield Smarter, Safer Science
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Key Takeaways and Learnings Diverse clinical trials yield smarter, safer science by making results more generalizable and interventions more effective...

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I learned to respect business intelligence (BI) in hospitals and health systems, where every decision felt urgent and the stakes were always high. In ...

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Reduce Recruitment Risk in Pharma Through Representation
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Key Takeaways and Learnings Underrepresentation slows recruitment, increases dropout risk, and weakens data reliability. Proactive inclusion strategie...

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