--- title: The Role of Design in Communicating Our Health Equity Mission description: Discover how Acclinate uses honest and culturally resonant design to build trust and promote health equity in underrepresented communities. image: https://blog.acclinate.com/hubfs/AdobeStock_176767892.webp --- [![Acclinate Logo](https://blog.acclinate.com/hs-fs/hubfs/Acclinate-logo.png?width=2000&height=497&name=Acclinate-logo.png "Acclinate Logo")](https://www.acclinate.com/) - Products - [NOWINCLUDED](https://www.acclinate.com/products/nowincluded-the-community) - [eDICT](https://www.acclinate.com/products/e-dict) - Solutions - [Pharmaceutical Companies](https://www.acclinate.com/solutions/for-pharmaceutical-companies) - [Contract Research Organizations](https://www.acclinate.com/solutions/for-cros) - [Partners](https://www.acclinate.com/solutions/community-partners) - Company - [About Us](https://www.acclinate.com/about) - [Careers](https://www.acclinate.com/careers) - [News](https://news.acclinate.com) - 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[![](https://cdn.prod.website-files.com/695fbca039298e2117988a78/69e7b588548c7ad7bd8ab0bc_9dd915489696393dc63d7785ee2e52c7_Question%20mark%20image.png) **FAQs** ](https://www.acclinate.com/faq) - [ Contact Us ](https://www.acclinate.com/contact-us) Stay up to date Get news directly in your inbox Topic All - [Affective Trust ](https://blog.acclinate.com/tag/affective-trust) - [Announcement ](https://blog.acclinate.com/tag/announcement) - [Clinical Research Software ](https://blog.acclinate.com/tag/clinical-research-software) - [Clinical Trial Recruitment Strategies ](https://blog.acclinate.com/tag/clinical-trial-recruitment-strategies) - [Community ](https://blog.acclinate.com/tag/community) - [Diversity in Clinical Trials ](https://blog.acclinate.com/tag/diversity-in-clinical-trials) - [e-DICT™ ](https://blog.acclinate.com/tag/e-dict) - [FDA Diversity Plan ](https://blog.acclinate.com/tag/fda-diversity-plan) - [FDA Guidance: Diversity in Clinical Trials ](https://blog.acclinate.com/tag/fda-guidance-diversity-in-clinical-trials) - [Health Equity ](https://blog.acclinate.com/tag/health-equity) - [Partnerships ](https://blog.acclinate.com/tag/partnerships) - [Representation in Healthcare ](https://blog.acclinate.com/tag/representation-in-healthcare) [Community](https://blog.acclinate.com/topic/community) [Affective Trust](https://blog.acclinate.com/topic/affective-trust) # Visualizing Integrity: The Role of Design in Communicating Our Health Equity Mission Discover how Acclinate uses honest and culturally resonant design to build trust and promote health equity in underrepresented communities. ![Visualizing Integrity: The Role of Design in Communicating Our Health Equity Mission](https://blog.acclinate.com/hubfs/AdobeStock_176767892.webp) Clinical Trial Diversity: What Does It Really Mean? Clinical trials are critical for evaluating the safety and effectiveness of medical devices and pharmaceutical products. The results of trials guide t... Read More ![ Yemaya Broadnax](https://blog.acclinate.com/hubfs/Yamaya-Broadnax-Acclinate.jpeg) [Yemaya Broadnax](https://blog.acclinate.com/author/yemaya-broadnax) Graphic Designer, Acclinate Share this Post: [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.acclinate.com/visualizing-integrity-the-role-of-design-in-communicating-our-health-equity-mission) [**](https://twitter.com/home?status=https://blog.acclinate.com/visualizing-integrity-the-role-of-design-in-communicating-our-health-equity-mission) [** ](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.acclinate.com/visualizing-integrity-the-role-of-design-in-communicating-our-health-equity-mission&title=The%20Role%20of%20Design%20in%20Communicating%20Our%20Health%20Equity%20Mission) Stay up to date Get news directly in your inbox Visual design is one of the first ways people learn who we are. Before they read a single paragraph or attend an event, they see something we’ve created—a color, a texture, a headline, a face. That moment carries weight. It communicates not just information, but intention. And for a mission-driven company serving underrepresented communities, that intention must be grounded in integrity. And where do we begin embedding integrity into our visual identity? With truth. When I sit down to design something, I’m always thinking about whether it reflects the real world our community members live in. Visual trust comes from empathy & honesty, rather than a polished or distant version of someone’s experience. It begins with an image that feels familiar, human, and respectful. ## Creating Health Equity Designs With Honesty at the Center When I define integrity in design, I think about honesty and moral strength. That shows up in the way I choose photos, build layouts, and write visual messages. I want our materials to reflect the lived experiences of real people, not an abstract clinical idea of what a condition is “supposed” to look like. A clear example of this approach is the design set I recently created about allergies. Before touching the design, I researched how perennial allergic rhinitis affects people day to day—beyond the medical definition to how it feels emotionally to avoid dust, pets, or certain environments. That in-depth research is what led me to conceptualize visuals that show real frustration, real tenderness, and real connection. For example, one design featured a girl wiping her nose while her dog sat beside her. The message was simple: hanging out with your best friend shouldn’t be a struggle. That’s the kind of truth that helps people feel understood. > *“When I define integrity in design, I think about honesty and moral strength. That shows up in the way I choose photos, build layouts, and write visual messages.”* ![the everyday reality of perennial allergic rhinitis ](https://blog.acclinate.com/hubfs/Acclinate/Blog%20Images/have-perennial-allergic-rhinitis-acclinate.webp) A design that reflects the everyday reality of perennial allergic rhinitis—centering emotional truth rather than clinical distance. ## Why Trust Has to Be Seen to Be Believed Representation is a form of respect. When someone looks at a design and sees someone who moves through the world the way they do, it signals understanding. It also signals accuracy. Communities who have historically been left out of healthcare conversations deserve to see themselves reflected in the materials asking for their trust. I feel this concept personally. When I see a poster featuring real people who look like me, it makes me more willing to engage. It tells me the creators didn’t treat me as an afterthought. At [Acclinate](https://www.acclinate.com), we never design from the outside looking in. We’re community members too—and that influences everything from our photo selection to our messaging. One of my favorite examples is an early foundational [NOWINCLUDED](https://www.nowincluded.com) design. We featured a group of older Black American men playing cards with the message, “Justice in healthcare starts here.” It worked because it came from a real cultural moment. Playing card games isn’t a trend for us—it’s connection, neighborhood, and tradition. The ad became one of our strongest performers because people recognized themselves in it. ![justice in healthcare graphic](https://blog.acclinate.com/hubfs/Acclinate/Blog%20Images/justice-starts-here-acclinate.webp) A candid moment from everyday life used to communicate dignity, connection, and justice in healthcare. ## Ensuring Words and Images Tell the Same Story Design tells a story, and copy tells a story. They need to move together. If our message is empowering, the image needs to feel that way. If the goal is to educate, the tone needs to be clear and supportive. When those two elements match, they create an experience people can feel. So, before I even open a design file, our content and marketing teams align on strategy. What do we want someone to feel? What behavior are we encouraging? What does the community need at this moment—reassurance, clarity, validation? Starting there keeps the visuals honest and unified. ![community health impact graphic](https://blog.acclinate.com/hubfs/Acclinate/Blog%20Images/our-community-health-impact-acclinate.webp) A multi-layered design where typography, color, and imagery work together to communicate community impact clearly and confidently. ## The Design Details People Don’t Always Notice Typography matters. Color matters. Texture matters. They may seem small, but they shape how a message feels. For example, we use the Agrandir font family because it’s bold, structured, and a little quirky—a balance that mirrors our brand personality. I also introduced a script font with visible brush strokes because it carries a handmade quality. You can see the imperfection in it. That imperfection signals humanity, which is at the heart of how we want people to experience Acclinate. Colors work the same way. Our gradients vary across conditions and campaigns, but the emotional tone stays consistent. Even when a palette shifts, you can still sense the NOWINCLUDED identity through hierarchy, texture, and warmth. [Learn more about our mission with NOWINCLUDED’s 2025 Impact Report](https://nowincluded.com/wp-content/uploads/2023/07/New-Mid-Year-Impact-Report_compressed.pdf?__hstc=268225873.af2d6b60f434b25264f6c24b1b4bd070.1751404298255.1765372928081.1765732807022.60&__hssc=268225873.2.1765732807022&__hsfp=2637335241). ## Knowing When a Design Is “Done” Metrics help, but a lot of my creative instincts come from toggling between two roles: designer and consumer. I ask myself, *“Would I click on this? Would this make me feel understood?”* When the answer is yes—and when changing anything would only take away from clarity—that’s when I know a piece is complete. Some of my favorite designs are simple. Clean. Direct. They don’t fight for attention but communicate their messages first and foremost. ## Growing Creatively While Staying Rooted in the Brand Even though I’m a designer now, I started as an artist. Creativity shows up for me in painting, crochet, Pinterest scrolling, and paying attention to billboards, packaging and tv ads when I’m out. Staying inspired means staying curious—but staying aligned with the brand means staying grounded in our mission. Design is experimentation, but it’s also listening. I often ask people, *“Would you click on this?”* Their answers help me learn what resonates with our community *right now*, so that when trend reports come out telling me what people want, I have the best proof point of all: real feedback from real people. That’s how we keep the brand fresh without losing who we are. ## Why Visual Integrity Matters for Our Mission Acclinate’s mission is to help underrepresented communities take action toward better health. That work depends on affective trust — the emotional trust that grows when people feel seen, respected, and understood. Acclinate’s mission depends on Affective Trust—the emotional trust that grows when people feel seen, respected, and understood. Design is part of how we build that trust. It’s an invitation for someone to see themselves in a health conversation where they may have never been acknowledged before. When design reflects real people, moments, and truth, it opens the door for action. It helps someone say, *“This is for me.”* And that moment—that spark of recognition—is where better health begins. Want to dive deeper in our novel design approach? [Schedule a 1:1 with our team](https://get.nowincluded.com/cs/c/?cta_guid=06387b94-c49a-4a46-9ace-10df11a46c52&signature=AAH58kHBSIsj1KQr38M4qiw8X2ayFzWibQ&utm_referrer=https%3A%2F%2Fwww.acclinate.com%2F&portal_id=19943632&placement_guid=31583cc4-4449-4d4b-8cb9-94b6615b6eee&click=e36f77ea-9123-42a1-a5d9-24d1bd886026&redirect_url=APefjpEa0ohMppu3151ZOz2_Lg4CXd7VCjaEnezJRm2kJb92JmmVa0epMS6Xp2l1cjVBlney4MtLS1P6-VXaMG3zB7vpvKK7Xsd2EYtmJ-o_b9QEBWdCgrhn0nxVPYm4Wk8iOsIrhbIQLgy6zVA-x1OnAguc50rxEeahQL0kPGanp4h45HRKRxiomflgh37wYGaoWrnj0bMDe7WdmdNtU97DIsUKW27rc8CnCWVYaGU6JaxMH5XbZ1ZNh-bEGXQLf-uGORTCajMgZyGQXgnGHZphWkKMW48oFg&hsutk=af2d6b60f434b25264f6c24b1b4bd070&canon=https%3A%2F%2Fwww.acclinate.com%2Fresources&ts=1765732810260&__hstc=268225873.af2d6b60f434b25264f6c24b1b4bd070.1751404298255.1765372928081.1765732807022.60&__hssc=268225873.2.1765732807022&__hsfp=2637335241). [![Achieving Affective Trust:Actionable Insights IntoAdvancing Health Equity](https://no-cache.hubspot.com/cta/default/19943632/2daa6753-37c3-421c-a858-ea4e51d5f618.png)](https://cta-redirect.hubspot.com/cta/redirect/19943632/2daa6753-37c3-421c-a858-ea4e51d5f618) ## Recent Posts [![Clinical Trial Management: The Hidden Risk of Homogeneous Trials in a One-Pivotal-Study World](https://blog.acclinate.com/hubfs/mature-female-patient-at-doctors-appointment-2026-01-08-06-10-47-utc.webp) ](https://blog.acclinate.com/clinical-trial-management-the-hidden-risk-of-homogeneous-trials-in-a-one-pivotal-study-world) [- [Diversity in Clinical Trials](https://blog.acclinate.com/news/tag/diversity-in-clinical-trials) ](https://blog.acclinate.com/clinical-trial-management-the-hidden-risk-of-homogeneous-trials-in-a-one-pivotal-study-world) [ Clinical Trial Management: The Hidden Risk of Homogeneous Trials in a One-Pivotal-Study World ](https://blog.acclinate.com/clinical-trial-management-the-hidden-risk-of-homogeneous-trials-in-a-one-pivotal-study-world) June 25, 2026 3 Min Read Drug development economics are changing. Sponsors are increasingly relying on a single pivotal trial to support approval. Though the goal of this appr... Read More [![Clinical Trial Generalizability: What Regulators Will Scrutinize Next](https://blog.acclinate.com/hubfs/woman-visiting-dermatologist-2026-01-08-22-23-31-utc.webp) ](https://blog.acclinate.com/clinical-trial-generalizability-what-regulators-will-scrutinize-next) [- [Diversity in Clinical Trials](https://blog.acclinate.com/news/tag/diversity-in-clinical-trials) ](https://blog.acclinate.com/clinical-trial-generalizability-what-regulators-will-scrutinize-next) [ Clinical Trial Generalizability: What Regulators Will Scrutinize Next ](https://blog.acclinate.com/clinical-trial-generalizability-what-regulators-will-scrutinize-next) June 25, 2026 3 Min Read For years, generalizability was framed as a methodological concern. Reviewers debated whether results could reasonably extend beyond a trial’s enrolle... Read More [![Site Engagement Index (SEI): Measuring What Actually Builds Trust](https://blog.acclinate.com/hubfs/computer-screen-trading-and-back-with-charts-hom-2026-01-09-09-28-19-utc.webp) ](https://blog.acclinate.com/site-engagement-index-sei-measuring-what-actually-builds-trust) [- [Clinical Research Software](https://blog.acclinate.com/news/tag/clinical-research-software) ](https://blog.acclinate.com/site-engagement-index-sei-measuring-what-actually-builds-trust) [ Site Engagement Index (SEI): Measuring What Actually Builds Trust ](https://blog.acclinate.com/site-engagement-index-sei-measuring-what-actually-builds-trust) June 25, 2026 3 Min Read Clinical research lacks anything but metrics. Enrollment targets, site activation timelines, and digital engagement rates are tracked closely across s... Read More [![](https://blog.acclinate.com/hubfs/Imported_Blog_Media/6567a9f90c0cf111067913e2_Merck%20Pop%20Up2.png) ](https://blog.acclinate.com/acclinate-collaborates-with-merck-to-increase-clinical-trial-diversity) [ Acclinate to support Merck's oncology clinical trials ](https://blog.acclinate.com/acclinate-collaborates-with-merck-to-increase-clinical-trial-diversity) June 24, 2026 1 Min Read Acclinate, an expert in health equity through inclusive research, is collaborating with Merck, known as MSD outside the United States and Canada, to h... Read More [![Why Trial Diversity Is Now a Risk Management Strategy](https://blog.acclinate.com/hubfs/Why-Trial-Diversity-Is-Now-a-Risk-Management-Strategy.jpg) ](https://blog.acclinate.com/why-trial-diversity-is-now-a-risk-management-strategy) [- [Diversity in Clinical Trials](https://blog.acclinate.com/news/tag/diversity-in-clinical-trials) ](https://blog.acclinate.com/why-trial-diversity-is-now-a-risk-management-strategy) [ The New Control Lever: Why Trial Diversity Is Now a Risk Management Strategy ](https://blog.acclinate.com/why-trial-diversity-is-now-a-risk-management-strategy) March 2, 2026 3 Min Read For years, conversations around trial diversity were framed as ethical or reputational concerns. That framing no longer reflects regulatory reality. Read More [![Acclinate’s NOWINCLUDED: Turning Community Insights Into Research Equity](https://blog.acclinate.com/hubfs/AdobeStock_470269560.webp) ](https://blog.acclinate.com/acclinates-nowincluded-turning-community-insights-into-research-equity) [- [Community](https://blog.acclinate.com/news/tag/community) ](https://blog.acclinate.com/acclinates-nowincluded-turning-community-insights-into-research-equity) [ Acclinate’s NOWINCLUDED: Turning Community Insights Into Research Equity ](https://blog.acclinate.com/acclinates-nowincluded-turning-community-insights-into-research-equity) February 16, 2026 3 Min Read Clinical research equity efforts originate with good intentions. But they often hit a roadblock in practice: communities are asked to participate in h... Read More [![How Acclinate’s e-DICT™ Technology Builds Real-Time Community Trust](https://blog.acclinate.com/hubfs/AdobeStock_1631551849.webp) ](https://blog.acclinate.com/how-acclinates-e-dict-technology-builds-real-time-community-trust) [- [Community](https://blog.acclinate.com/news/tag/community) ](https://blog.acclinate.com/how-acclinates-e-dict-technology-builds-real-time-community-trust) [ How Acclinate’s e-DICT™ Technology Builds Real-Time Community Trust ](https://blog.acclinate.com/how-acclinates-e-dict-technology-builds-real-time-community-trust) February 9, 2026 3 Min Read Reaching underrepresented communities in healthcare research has never been simple. Participation decisions are shaped by lived experience, historical... Read More [![Data-Driven Inclusion](https://blog.acclinate.com/hubfs/Acclinate/Blog%20Images/Acclinate-Data-Driven-Inclusion.jpg) ](https://blog.acclinate.com/data-driven-inclusion-predictive-analytics-for-trial-enrollment) [- [Clinical Research Software](https://blog.acclinate.com/news/tag/clinical-research-software) ](https://blog.acclinate.com/data-driven-inclusion-predictive-analytics-for-trial-enrollment) [ Data-Driven Inclusion: Predictive Analytics for Trial Enrollment ](https://blog.acclinate.com/data-driven-inclusion-predictive-analytics-for-trial-enrollment) February 2, 2026 2 Min Read Subpar enrollment remains one of the most common causes of trial delays. But sponsors often miss a key factor: underrepresentation. Lack of diversity ... Read More [![Exploring Diversity in Clinical Research With Acclinate](https://blog.acclinate.com/hubfs/Acclinate/Blog%20Images/Exploring-Diversity-in-Clinical-Research-With-Acclinate.jpg) ](https://blog.acclinate.com/exploring-diversity-in-clinical-research-with-acclinate) [- [Diversity in Clinical Trials](https://blog.acclinate.com/news/tag/diversity-in-clinical-trials) ](https://blog.acclinate.com/exploring-diversity-in-clinical-research-with-acclinate) [ Exploring Diversity in Clinical Research With Acclinate ](https://blog.acclinate.com/exploring-diversity-in-clinical-research-with-acclinate) January 26, 2026 3 Min Read Diversity in clinical research remains a widely discussed goal, yet progress has been uneven. Trials still grapple with subpar representation, limited... Read More [![Clinical Trial Management: The Hidden Risk of Homogeneous Trials in a One-Pivotal-Study World](https://blog.acclinate.com/hubfs/mature-female-patient-at-doctors-appointment-2026-01-08-06-10-47-utc.webp) June 25, 2026 Clinical Trial Management: The Hidden Risk of Homogeneous Trials in a One-Pivotal-Study World Read More ](https://blog.acclinate.com/clinical-trial-management-the-hidden-risk-of-homogeneous-trials-in-a-one-pivotal-study-world) [![Clinical Trial Generalizability: What Regulators Will Scrutinize Next](https://blog.acclinate.com/hubfs/woman-visiting-dermatologist-2026-01-08-22-23-31-utc.webp) June 25, 2026 Clinical Trial Generalizability: What Regulators Will Scrutinize Next Read More ](https://blog.acclinate.com/clinical-trial-generalizability-what-regulators-will-scrutinize-next) [![Site Engagement Index (SEI): Measuring What Actually Builds Trust](https://blog.acclinate.com/hubfs/computer-screen-trading-and-back-with-charts-hom-2026-01-09-09-28-19-utc.webp) June 25, 2026 Site Engagement Index (SEI): Measuring What Actually Builds Trust Read More ](https://blog.acclinate.com/site-engagement-index-sei-measuring-what-actually-builds-trust) ![Woman wearing Acclinate Shirt](https://blog.acclinate.com/hs-fs/hubfs/layer1_image.webp?width=1600&height=1068&name=layer1_image.webp) ![Medical Research Software e-DICT](https://blog.acclinate.com/hs-fs/hubfs/layer2_image.webp?width=885&height=885&name=layer2_image.webp) ![layer2.2_image](https://blog.acclinate.com/hs-fs/hubfs/layer2.2_image.webp?width=1505&height=1197&name=layer2.2_image.webp) ![layer3_image](https://blog.acclinate.com/hs-fs/hubfs/layer3_image.webp?width=1600&height=1067&name=layer3_image.webp) ## Ready to Measure Your True Impact? 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